The company LR Sales & Consulting

The LR Sales & Consulting sales agency were founded on the 01.06.2004 in Berlin. At the age of more than 27 years of distribution purchase and sales Know-How in the brand industry, Fast Moving Consumer Goods (FMCG) and Nonfood, LR Sales & Consulting is a competent partner for all subjects all around sales, distribution and marketing.

By the long-standing experiences is varied and extensive knowledge about this market from product concepts and assortment concepts, with main focus Non Food, for different distribution structures and markets available and could be moved successfully.

LR Sales & Consulting offers a comprehensive market launch and advancement of the aim customers, distribution canals as well as the brand. In this connection the extraction of main customers and key customers as well as purchasing alliances is one of the main business segments of the LR Sales & Consulting. On this occasion, importantly this is successful the respective enterprise the philosophy is adapted which values and the strategies in the target markets and with instinct and are transferred. An exactly analysis of the market and the right strategy are for it very much mean and decisively contribute to the sustainable success.

Another important area is the experience in the successful construction and the control of distribution unities which wins in the today's time more and more in significance.


In the Point of Sale (POS) are still met more than 70% of the final purchase decisions (GfK-Survey Store-Effect (PDF)).

Therefore, distribution canals in those still need the decisions of trade within the POS are met, a professional and motivated sales team.

An optimally straightened individual customer care which orientates itself by the respective demands and the possibilities of trade and the business partners is the successful guarantor for a long-term, sustainable and trusting cooperation.