The person

Lars Richter


I started my sales career in the branded goods industry over 2 decades ago. 

All tasks in sales and distribution at well-known companies were successfully and sustainably implemented through the stations of district managers with changing focal points, sales managers and key account management. With the assumption of management tasks from 1997 I was given direct personnel responsibility. In addition, trade and marketing projects were initiated, designed and implemented in customer-related concepts and responsible for the market. 

Since 2004 I have been active in the market as an entrepreneur with LR Sales & Consulting Handelsagentur e.K..

Citation and mission statement:
"Ideas, draughts and strategies need time, space for creativity and trust that you are valued by end customers the respected trading partner, business partner and the market as sustainable, successfully and profitable and are thereby recognized."

Lars Richter